Creative Resort

We connect what you say
with how you look

We connect what you say with how you look

banner

Creative Resort

Trina Solar

Trina Solar

Trina Solar

Creative Resort

We created
Brand image library

We created
Brand image library

Sector
Advertising

We connect what you say
with how you look

Cast a new light across
Trina's global brand

Casting a new light across Trina's global brand

Cast a new light across Trina's
global brand

Casting a new light across
Trina's global brand

Trina Solar is one of the world’s leading providers of solar solutions and they required a new brand library that would differentiate them from their competition who all tend to use the same type of stock images. The idea was to show the effect of the sun in a unique way by always shooting an image with a shadow being cast. 


Trina Solar is one of the world’s leading providers of solar solutions and they required a new brand library that would differentiate them from their competition who all tend to use the same type of stock images. The idea was to show the effect of the sun in a unique way by always shooting an image with a shadow being cast. 

Australia’s Renewable Energy Agency (ARENA) worked with Jeff to capture unique images that would tell the story of various sites and the people in the community who had been involved. Over 3-4 months Jeff ventured Jeff off to various sites with worksite safety gear and a special kit of cameras and lenses to capture the sites and the people as if you were really there.  It was truly fascinating to meet all of the different people involved in the projects from managers, to scientists, to engineers. Each of them so passionate about their unique projects, it was hard not to get excited by the prospect of what they were doing developing technologies that would and are improving the world we live in today.

Here is a selection of shots from some of locations visited

Trina Solar is one of the world’s leading providers of solar solutions and they required a new brand library that would differentiate them from their competition who all tend to use the same type of stock images. The idea was to show the effect of the sun in a unique way by always shooting an image with a shadow being cast. 

Trina Solar is one of the world’s leading providers of solar solutions and they required a new brand library that would differentiate them from their competition who all tend to use the same type of stock images. The idea was to show the effect of the sun in a unique way by always shooting an image with a shadow being cast. 

2017_04_Creative_Resort_1970_HREZ_RET
2017_04_Creative_Resort_The_Entrance_0602_HREZ
2017_04_Creative_Resort_The_Entrance_0620_HREZ
banner-02

Above
Solar modules units in South Australia (left)
Workers portraits from the industrial division (right)

We created a huge series of lifestyle and ambient images across multiple locations shots in Sydney, Melbourne, Brisbane and in the US (California and Nevada).

For this project, we visited Muradell Biofuel Whyalla (South Australia). Turning the problem of bio-waste and even seaweed into bio-crude oil

For this project, we visited Muradell Biofuel Whyalla (South Australia). Turning the problem of bio-waste and even seaweed into bio-crude oil

2017_04_Creative_Resort_1733_LREZ

These images now continue to feature on the Trina Solar website, advertising and social media.

Jeff also makes sure he shoots some clean background shots without talent in the scene in case the designer wants to carry the theme or move a person/product from another shot.

Jeff also makes sure he shoots some clean background shots without talent in the scene in case the designer wants to carry the theme or move a person/product from another shot.

When shooting a scene Jeff knows how designers think and the way they will want to use the images. Wearing his art director hat Jeff shoots plenty of options to suit different layouts. They will have extra space for copy and headlines top, right and left. Including various close-ups and wide shots where possible.

When shooting a scene Jeff knows how designers think and the way they will want to use the images. Wearing his art director hat Jeff shoots plenty of options to suit different layouts. They will have extra space for copy and headlines top, right and left. Including various close-ups and wide shots where possible.

2017_04_Creative_Resort_1041_RET2_HREZ
running
2017_04_Creative_Resort_The_Entrance_0747_HREZ

Jeff Hawkins Photography
We create images that are designed
to set you apart from your competition

Jeff Hawkins Photography
In-camera Art Direction

Jeff Hawkins Photography
In camera Art Direction

Jeff Hawkins Photography

logo_footer

We're based in Sydney, Australia

T +61 411 724 350
Contact Me

Suite 2, 82-86 Pacific Highway
St Leonards, Sydney
NSW 2000

T +61 411 724 350
contact@jhp.com.au

Suite 2, 82-86 Pacific Highway
St Leonards, Sydney
NSW 2000

T +61 411 724 350
contact@jhp.com.au

Suite 2, 82-86 Pacific Highway
St Leonards, Sydney
NSW 2000

T +61 411 724 350
contact@jhp.com.au

Suite 2, 82-86 Pacific Highway
St Leonards, Sydney
NSW 2000

T +61 411 724 350
photo@jeffhawkinsphotography.com.au

Connect on LinkedIn
Follow on Instagram



Connect on LinkedIn
Follow on Instagram


Terms & Conditions

Privacy

Connect on LinkedIn
Follow on Instagram


Terms & Conditions

Privacy

Connect on LinkedIn
Follow on Instagram


Terms & Conditions

Privacy